The British Heart Foundation commisioned a survey of over was commissioned to coincide with the charity’s ‘Toy Amnesty’. The campaign is calling on parents across the country to donate once loved toys to the British Heart Foundation, saving them from landfill and helping raise vital funds for charity.
Over the Easter break, from Monday 8th April until Friday 12th, the BHF is offering to collect toys big and small, with all items donated helping to support the charity’s vital work.
The magic of being a kid is over in little more than a decade, according to new British Heart Foundation findings. The survey of over 2,000 people has revealed millennials to baby boomers [1] all pinpoint the age of 11 as the moment when childhood comes to an end.
Despite it being short-lived, there is a lot that UK adults miss about being a kid. Nearly two in five (38 per cent) respondents said Christmas was one of their favourite aspects of growing up, while 37 per cent hark back to the lack of responsibility.
Over a third (37 per cent) of those surveyed reminisced about being outside and a third (33 per cent) pined for the longer holidays.
The survey was compiled for the British Heart Foundation ahead of its ‘Toy Amnesty’. The campaign is encouraging the public to donate pre-loved toys – including old classics from people’s childhoods - to its 550 shops nationwide this Easter.
To coincide with the Easter break, from Monday 8th April until Friday 12th, the BHF is offering to collect toys big and small, with all items donated helping to support the charity’s vital work.
Generous donors can use the #MyToyStory hashtag on social media to tell the BHF a bit about the toy they’re donating. Or why not label up your item and tell the new owner a bit about where it came from.
Top ten favourite things about being a kid:
1. Christmas
2. No responsibility
3. Being outside
4. Long holidays
5. Birthdays
6. Everything was exciting
7. Going to friends' houses
8. Things are free (or so you think!)
9. No social awareness
10. Games go on forever
Allison Swaine-Hughes, Retail Director for the British Heart Foundation, said:
“If your children are growing up too fast and once loved toys are now gathering dust, the British Heart Foundation Toy Amnesty is here to help. Simply call up for a free collection or head into your nearest shop to make a donation and you can wave goodbye to your kids’ clutter. As well as saving pre-loved toys from landfill by finding them a new home, you will also be helping fund life saving research into beating heart and circulatory disease.”
Each year, British Heart Foundation (BHF) shops raise around £30 million to help the BHF fund life-saving research into all heart diseases, stroke, vascular dementia and diabetes.
The BHF has around 750 shops across England, Scotland and Wales including 550 Standard shops and over 180 Home stores, selling up to 85,000 items every day.
