With SS20 on everybody’s lips, we look at the hottest hairstyles straight from the catwalk. With clients including Victoria Beckham, Eva Longoria, Laura Whitmore and more, Celebrity hairstylist, Jason Collier reveals how you can recreate each look for yourself.
A huge contender in this year’s runway, are braids. Seen everywhere from the likes of Andrew GN, Erdem, Chiara Boni Christian Siriano and many more. A key move to creating big braids is to ensure your hair has enough texture. Add a volumizer such as Design Me Hair Puff.ME £9.95 into the braid to add texture and volume. To help smooth down the top section, pop in SheaMoisture Raw Shea & Cupuacu Styling Gel Crème, £10.99 which smooths flyway’s and adds definition.
Spotted on the likes of Noon By Noor and Victoria Beckham, the super chic chignon is the ultimate low maintenance style suited for any time of day or event. Jason Collier, celebrity hairstylist says “SS20 is seeing the return of the perfect chignon, all thanks to the Duchess Of Sussex, Meghan, who has reinvented the style” To recreate this style at its best, hair must be in top condition. Start by using a multi-benefit masque such as SheaMoisture Superfruit Complex Masque, £12.99 “This will transform your hair with all the added benefits, including colour protection, hydration, nourishment, soften, strengthen and will also revive body.
“The high glossy blow-dry is a key trend for SS20 with very little root lift, super straight ends but with a perfect glass shine” Says Jason. As seen on the likes of Brandon Maxwell, you can recreate this look by using a blow-dry crème, such as the SheaMoisture Argan Oil & Almond Milk Blow Out Crème, £10.99. This protects hair whilst providing it with the perfect style control, taming flyway’s and gives hair a glossy high finish.
Seen everywhere this season, this year is all about the power cut. Keep your short style sweet by using SheaMoisture’s 100% Virgin Coconut Oil Leave In Treatment, £10.99. Help to soften and improve styling manageability with this lightweight, milk leave in treatment. This restorative formula rehydrates, detangles and protects against heat and frizz - perfect for smoothing your bob.
You can also use a deep treatment shampoo such as WNT London, £10.95 which provides an intense nourishment to chemically treated hair, making your blow-dry last 45% longer than normal and ensuring your locks are kept sleek and smooth for longer.
